Linda Dantonio was inspired to start painting after attending art school and many hours spent watching HGTV. She tried glazes, stencils, any technique that piqued her interest and when she ran out of walls in her own home on which to experiment, her husband encouraged her to start her own business.
Linda she spent years perfecting her craft by painting and creating wall after wall in other people’s homes as well as attending educational trainings across the country.
She took a break for a while, but the chalk paint revolution brought her back to her painting life and to her own business – this time in the form of a retail store on Cape Cod, where instead of embellishing walls she creates bespoke pieces of re-purposed furniture.
One of the keys of retail success is to offer a diverse selection of inventory, so Linda says her store – Seaporium on Main Street in Hyannis – carries an eclectic blend of products for the home and she takes pride in supporting “artists who love what they create and are looking for a chance to do it more.”
Another way to stand out in the retail crowd is to offer a unique product that customers can’t find just anywhere. For Seaporium, Linda chose Iron Orchid Designs, which is a brand of products that help people transform their homes with their décor stamps and décor moulds, which can be used on walls, furniture, home décor and if your art takes shape in the oven, the products are food safe and can be used to make food art.
Also, if a retail store can offer services in addition to their product lines, it creates a more dynamic experience for the customer.
To that end Linda has created a series of classes like Chalk Paint 101, Crafting Classes and Paint Party for the person just getting into shabby chic farmhouse décor looking for someone to guide them to their own creative force. And with her more than 20 years of experience in painting and crafting, and endless amount of passion, Linda is just the person to do it.
Seaporium is open year round and located at 645 Main Street, Hyannis.