Category Archives: Fashion

Shop Talk: Story Falmouth

When Lisa Sue Smedberg opened her shop, Story, in Falmouth in June she wanted “to provide women on the Cape with access to fresh and contemporary fashion,” and aimed to do it in a relaxing and plush environment….and she definitely delivers. The clothing and styles you find at her shop are incredibly unique and exciting, and the atmosphere is comfortable and inspiring.

CQ: Can you tell us about your connection to Cape Cod?
Lisa Sue Smedberg: I’m from Connecticut but grew up spending summers in Falmouth where my mom and stepfather had a home since the 80s. Over the years I came to spend more and more time in Falmouth and felt a connection to the community that was difficult to separate from. In 2012, after my mom lost her battle with cancer, my husband and I were living in Boston and took over ownership of my mom’s home. We renovated thinking we’d use it and also rent out. Once the renovation was complete, we never wanted to leave. Two years later, we moved here full time and have never once regretted that decision.

CQ: Have you always had an interest in fashion?
LSS: From obsessing over what might be the perfect outfit for a specific event (starting with the first day of fourth grade) to eagerly awaiting my grandmother’s arrival every Christmas Eve to see what she was wearing (usually something very Julie Christie from Dr. Zhivago). I grew up with a mother and grandmother who each had amazing personal style and took great joy in dressing for every day and special occasions.

CQ: Is that why you decided to open up a boutique?
LSS: If only it were that obvious!! For the first five years we lived in Falmouth, I commuted into Boston several days a week for my job in advertising. When that was no longer sustainable, I started to think about what I would miss most about being away from the city and it was the options for shopping. I also talked with countless women living here about what they wanted in a shopping experience. With that information, my love of fashion and the support of my husband, family and friends, I executed on a vision that is now story.

CQ: What is the significance of the name Story?
LSS: The significance is both literal and figurative. Instead of art on the walls, we feature framed pages of favorite passages from books recommended or given to me by friends over the years. I also subscribe to the notion that in sharing our stories with one another, even in brief conversations, we become more empathetic, we start to understand each other a little better. I tried to create a retail destination that fosters those types of connections.

CQ: How is your shop different from others on Cape Cod?
LSS: Two distinct ways. We’re different first in the environment we’ve created. We’ve deliberately veered away from a coastal vibe to create a metropolitan-chic living room experience with mid-century modern accents. Secondly we’ve curated contemporary, elevated, and alluring styles from designers not typically found on the Cape and in some case, the northeast, but rather found in metropolitan fashion destinations from LA to Copenhagen.

CQ: How would you describe the Story customer?
LSS: The woman who loves time spent on the Cape and seeks fresh styles and special pieces that reflect who she is here and in the broader world she interacts with.

CQ: What are the biggest trends you have seen for this fall/winter fashion season?LSS: Leather (albeit real, faux, or vegan). This trend goes beyond jackets or coats. We’re seeing everyday pieces like t-shirts or joggers re-imagined in leather and even worn together for a luxe, polished look. 2. Volume. In the form of a slightly exaggerated shoulder on dresses or blazers, a balloon sleeve on a fitted knit top, or a wider leg pant. This trend from the 80s has reemerged with subtlety and sophistication. 3. Midi and Full Length Dresses and Skirts. Whether you opt for florals or solids, this silhouette continues to dominate the season and we’re thrilled as it’s a great way to show off your new fall booties and easy to dress up or down with a moto style or denim jacket.

You can find Story at 352 Main Street, Falmouth or online on Instagram at @storyfalmouth or at Facebook.com/storyfalmouth

 

Dressing Local: Fashionably Fall

The days are now consistently cooler and long sleeves and pants are required, but this does not mean that you can’t have fun with the clothes in your closet. Quite the opposite. I had fun putting this outfit together – playing with mixing prints, and pairing feminine and masculine details.

I chose this polka dot turtleneck blouse from If the Shoe Fits because of the ruffle details not only at the neckline but also at the sleeves. I wanted to try mixing the polka dots with these sleek snakeskin loafers from The Shoe Salon of Osterville.

These fun pieces were paired with black straight leg pants from Puritan Cape Cod, and the most gorgeous handmade leather bag from Blake & Co.

Dressing Local: Pops by the Sea/Summer of ’69

I like to think of the Arts Foundation of Cape Cod’s annual Pops by the Sea event as a really big garden party, and dress accordingly. To me, this might mean flowy, flowery dresses, straw wide-brimmed hats and wedge sandals. But this year’s event theme offered a little bit of a twist. In honor of the 50th anniversary of Woodstock, the Boston Pops’ playlist included music from 1969 – and thus the theme of the event was the Summer of ’69.

I had fun putting together an outfit around this premise, marrying the styles worn by the flower children and the mod queens of the 60s.

I ended up choosing a flowy and flowery top from Artichoke (channeling my inner flower child).

The drawstring that cinches the shirt in the middle allows the shirt to become short-waisted so it pairs well with a pair of high waisted (mod inspired) shorts from Devinto.

I accessorized the look with a pair of straw slides from If the Shoe Fits and gold hooped earrings that picked up the aquamarine color in the top from Wellfleet Marine Retail.

All throughout the day from the pre-show with DJ Ian Lee and Funktapuss to singing along with the Boston Pops to “Aquarius/Let the Sun Shine” I felt like I fit right in with the vibe of 1969.

 

Dressing Local: Only in the Summer

Here is an outfit that highlights all of the best of fashion after Memorial Day: sleeveless tops, white jeans, open toed shoes, and pops of turquoise.

The gorgeous green shirt from Green Eyed Daisy is not only sleeveless but the halter top accentuates the shoulders that are (finally) sun kissed.

I paired it with a classic pair of white jeans from Changing Tides Consignment. Admittedly, I resisted adding white denim to my wardrobe for a very long time, however, they truly are a great addition to a summer wardrobe. They can be worn with a basic tee for daytime looks and with a sparkly top or dressy blouse to make a nighttime look a little more elevated.

 

I thought a pop of turquoise would add a fun element to the outfit, so I chose these gold hoops from Design Works, and finished the look with my go-to gold sandals also from Design Works.

 

 

Dressing Local: Summer Kick Off

I know we’ve been sharing quite a bit about Hyannis Main Street’s Long Table event a lot lately, but how could we not?! It was an incredible event that showed just how far Hyannis Main Street has come since the late eighties and early nineties – the street looked beautiful, the restaurants exceeded all expectations and the energy was incredibly positive.

A special event calls for a killer outfit. You may remember I started searching for an outfit for the Long Table event some weeks back, and found some great options. But it wasn’t until I found the Briso Palazzo pants from local design house Devinto (they were literally made in downtown Hyannis) that I felt I had found the perfect piece to make the right statement for the event. The flowy style and the colorway of the pant embody the spirit of summer.

I paired the pants with a bright yellow top with a flutter sleeve detail from another Hyannis shop, Country Soul and gold platform sandals from Soul to Sole in Falmouth. And because I was sitting at the West End’s table with a Roaring 20s theme, I topped the outfit off with vintage costume jewelry I borrowed (she might say, stole) from my mother.

Dressing Local for the biggest theme party Hyannis Main Street has ever seen

The Long Table has been a signature Hyannis Main Street event for years, but this year for the first time ever, on Sunday, June 23, the event will take place in the middle of the street.

Picture this: an elegant dinner party with over 500 guests enjoying delicious food from thirteen local restaurants at one long table while also enjoying fabulous entertainment like curated music from DJ Ian Lee. Each participating restaurant will offer their own themed four-course, sit down meal with wine pairings, and corresponding table décor.

Naturally, my first thought when I heard about this year’s event went to what I would wear. Different restaurants offering different themes means the options are varied – and fun! So, I made a plan to go to three Hyannis Main Street boutiques to find the perfect outfit to sit at the tables of Rendezvous Café & Creperie, the Naked Oyster, and The West End.

Rendezvous Café & Creperie is planning on bringing a Cape Cod twist to a traditional French meal starting the evening off with Salade Lyonnais and finishing with a Crème Brule, and their table will be decorated on the theme by Betsy Young of Soho Arts Company.

So, what does one wear to a French themed dinner party? Why, a black jumpsuit and a whimsical printed scarf from Directions, of course!

Naked Oyster will be cooking up a Taste of the Sea with a menu that features oysters from their very own oyster farm and local artist Stephanie Swanson of Swanson Studios will be creating the decor.

To dress for this table, I couldn’t resist trying on a nautically inspired blue and white striped sundress from Puritan Cape Cod, and the flowy ruffled bottom reminded of an ocean wave.

 

The West End and their incredibly talented events manager Meaghann Kenney will be creating what they do best: gold, glam and Gatsby-inspired. Their menu is thoughtfully curated with a main course of a filet mignon with foie gras butter, smashed potatoes and seasonal vegetables.

Sitting at this table calls for a black, lace cocktail dress from Country Soul paired with a long gold, tasseled necklace reminiscent of the flapper style.

Regardless of where I end up and what I wear, the night is bound to be one for the books!

If you are interested in attending the Hyannis Main Street Long Table event reservations are to be made directly with the restaurant of your choice.

 

 

Dressing Local #6

Even though the weather on Cape Cod isn’t cooperating with my desire to transition my wardrobe to spring-mode, I’m still taking liberties and dressing like it’s 60 plus degrees every day.

This means taking out my cropped jeans, wearing shoes without socks and unpacking my short-sleeved shirts that were put away for the winter.

I love a good pair of dark skinny denim, but I also like a pair of jeans with a little bit of personality and interest. Accordingly, the central focus of this outfit is the Blank NYC light colored cropped jeans with some fraying and contrasting darker color details from Green Eyed Daisy.

 

I paired the outfit with an oversized navy marled top with a knotted v-neck from Weekend to highlight the darker blue color in the jeans, along with a pair of light gray Converse Chuck Taylors I scored at Changing Tides Consignment to create a more sporty vibe and my favorite stacking rings made on Cape Cod by Molly Avellar.

I look forward to wearing these jeans throughout the spring season and into the summer with tank tops and flip flops, and the Chuck Taylors in the warmer weather with my summer dresses and shorts.

7th Annual Shop & Show to benefit WE CAN

The countdown is on for our 7th Annual Shop & Show, a fashion and shopping event to benefit WE CAN – Women’s Empowerment for Cape Area Networking, which is set for Tuesday, April 23 at the Cultural Center of Cape Cod in South Yarmouth from 5-8pm. It is a night filled with feel-good fun, while supporting local businesses and an invaluable local nonprofit.

Tickets can be purchased here and are $25 a piece, all of which goes to help fund WE CAN’s programming.

The event features pop up shops from local makers, organizations and boutiques, such as L’Atelier Permanent Makeup, The Bridal Studio & Spa, C Breeze Treasures, Cape Cod Chokers, Cape Cod Package Store, Cape Media News, Fox & Kit, Gustare Oils & Vinegars, Jewelcraft, Just Picked Gifts, Luminaria Aesthetics, One21, SBaba Skincare, Up Front Wellfleet, and The West End.

The fashion show, which starts at 6pm will bring you WE CAN clients and volunteers strutting their stuff in spring fashions from these local boutiques:

Cape Kids
Changing Tides Consignment
Country Soul
Design Works
Directions
Fox & Kit
If the Shoe Fits
Innerglow Yoga
Just Picked
One21
Purple Poppy
Soul to Sole
Sposabella Bridals
Up Front

The event also features light appetizers, WE CAN wine and great raffle prizes like a round-trip ticket to Martha’s Vineyard on Cape Air.

Dressing Local #5 – Vacation Edition

We interrupt this cold, winter, lots-of-layers season to bring you Dressing Local: Vacation Edition.

I was fortunate enough to have been invited to a dear friend’s destination wedding in the Cayman Islands right around the time I knew I would need a little escape (March is rough!). The 83 and sunny weather did not disappoint, and neither did my locally purchased summer wardrobe!

For this out-to-dinner-island-style dinner outfit, I chose white denim shorts, a flowy top, sandals and earrings to match. In my opinion, these particular white shorts from Puritan Cape Cod offer the same comfortable vibe of a regular pair of denim shorts, but they are just a little bit dressier. The flowy embroidered top from Weekend is one of my go-tos for occasions on a hot day – it is loose and breezy, but also the pop of orange screams warm, sunny weather.

I paired the outfit with a pair of gold flat, sandals from Design Works (yes, the mostly home goods store has a great selection of cute shoes and sundresses!), which have become an instant staple in my closet, and a pair of locally made ceramic earrings from the LoveLocal Collective that complement the gold of the sandal and the white of the shorts.

Now that I have taken my summer clothes out of storage, it’s going to be really hard to put them back in! Coming soon to Cape Cod, I suppose!

Fashion for Empowerment

One of best things we do all year is host a shopping event and fashion show to raise money for WE CAN – Women’s Empowerment for Cape Area Networking. The organization is all about empowering women to help them through life’s transitions, changes and progressions. They do this through mentoring, information, education, networking and support.

One of the aims of The Current Quarterly is to empower women through connecting them with the local business community, as well as help them gain confidence through style and fashion. Fashion is a powerful and important form of self-expression.

And we are proud to provide one opportunity for WE CAN clients and volunteers to choose a few outfits and strut their stuff on the runway.

It is also such a treat for them to get their hair professionally styled and makeup professionally applied, thanks to the generous and talented hair team (Stacey Kuehn is the best!) and makeup team who donate their time.

The event also features pop up shops from local boutiques, makers and organizations, giving women (and men!) the opportunity to shop them all in one place.

Join us for the event on Tuesday, April 23 from 5-8pm and help us raise money for a great cause. Tickets are $25 and are available here.

Pictures from the 2018 event thanks to Frank & Helen Coombs/ You Ought to be in Pictures